IE 11 is not supported. 1999: Budweiser airs its ‘Wassup’ commercial in 1999. The PSA begins with Wade placing a video call to Bosh. It might have later become over-quoted by David Brent and his bantersaurus ilk but the American lager’s original campaign had laidback, goofy slacker charm in spades. 8. ... 1999, and ran through 2002. The ad campaign was run worldwide and became a pop culture catchphrase. It was one of the first campaigns to go viral. Talk show hosts and DJs used it in their routines. The Latest news for the marketing & media industries. The original Whassup ad aired between 1999 and 2002, ushering in a wave of viral ad hits. Yesterday. Commercial channel ITV turns 60 on Tuesday 22nd September ... (1999) Just watching the game, having a Bud. Last spring, the beer brand debuted an ad that came out just before Father's Day and paid tribute to stepfathers who often get overlooked on the holiday. he asks. Helping publishers increase engagement, improve monetization and drive new audiences. (also known as Wazzup) was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. Well, it's back in a new form and was kicked off on Twitter in a hilarious exchange between Burger King and Budweiser! It may not have been one of the funniest, but it left an impression on viewers for years to come. How Budweiser’s ‘Whassup?’ ushered in the era of viral ads After a rousing round of "whassups," Wade's voice takes on a more serious tone. Whassup? Budweiser ads. The year Lou Bega ruled the charts, and every dude in America picked up his cordless dorm room phone to say, "Whassssssssup?!" Ayesha Curry talks about new magazine and life with Steph Curry under quarantine, an ad that made us smile and also tear up a bit, Budweiser’s Father’s Day ad honoring stepfathers is making people cry. Then a message appears on the screen: "Checking in, that's whassup," says the ad, along with a number for the Salvation Army (844-458-HOPE) that people can call if they need to talk to someone. On March 11, the NBA suspended its entire season after a player tested positive for COVID-19. The original ‘wassup’ ad rose to pop culture prominence in 1999, creating a widely-used catchphrase that manifested itself in different corners of culture and achieved industry-wide acclaim. This Budweiser classic aired in the 1999 Super Bowl and spawned a series of “Wassup” ads. Sep 7, 2013 - Explore Marilyn Petitjean's board "Bud Commercials", followed by 507 people on Pinterest. Union asks the group. At the time, not only were we saying it, but everyone was saying it. “Whassup” helped make Budweiser a hipper, cooler brand. Remember when “WASSSSSSSSSSSSSSSSUUUUUUUUUUUP?!?! Budweiser - Whassup? The Force, Volkswagen (2011) Next, the friends are joined by Parker and D-Nice before Gabrielle Union, Wade's wife, takes a break from "kid duty" to hop on the call with her husband. Remember the original "wassup" commercial that debuted during Monday Night Football back in 1999? "Our hope is that by getting people to check in, we can play a small part in bringing the world closer together during these trying times.”, “My wife and I wanted to partner with Budweiser because we believe the message is crucial,” said Wade. © Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Funniest Commercials: Budweiser, 'Whassup?' Budweiser Wassup - 1999 This commercial was so popular, the comedy, Scary Movie, parodied this fun catchphrase. The ad campaign was run worldwide and became a pop culture phenomenon. favorite marketing moments from the past 120 years. Months after the commercial aired, it was pretty much impossible to escape the beer maker's new tagline-greeting. This original first spot of Stone’s Wassup commercial for Budweiser premiered during Monday Night Football, December, 1999. The guys became celebrities in their own right. Origin. Explore the latest, and greatest, creative work from around the globe. 21 years later… It’s back, but way different. The phrase even became a short-lived pop culture phenomenon. The commercial is so iconic that Pepsi re-created it as an homage of sorts decades later. Simple, infectious, and hilarious, it originated as a short film before DDB got Stone and friends to remake it as a commercial. See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book. "Whassup with you?" Earlier this month, Wimbledon was called off for the first time since World War II. This corruption of "what's up?" The phenomenon was parodied in Scary Movie. The next day, Major League Baseball announced it was suspending spring training and delaying the start of its season. Burger King and Budweiser are teaming up for a new take on the old 'Whassup' commercial that first aired way back in 1999. All-star basketball players may just catch you off guard with this timely PSA. A second Budweiser commercial, also featuring Wade and Union, is set to premiere later this month. “We both remembered the original ‘whassup’ ads and love the idea of bringing them back as a genuine PSA to connect with each other. became one of the fewest pop culture phenomenons to be heavily parodied both online and in mainstream. The new spot, released Thursday, puts a twist on the iconic ad by encouraging people to check in on their friends and loved ones just to see "whassup" during this unusual time of isolation. For a while, “Whassup” was everywhere. Back in 1999, that phrase was all the craze! Take a fresh approach to raising your profile with potential clients. Budweiser's 1999 "Wassup" ad started the trend that lasted years of people greeting each other "Wasssssuuuuuppp." Watch Super Bowl classic commercial: Budweiser “Wassup” Video Online, on GlobalNews.ca. All rights reserved. Ah, 1999. Holding events to support, inform, challenge and advise. Classic advertisements. Four friends, “watchin’ the game, havin’ a Bud” cut across all cultural barriers to become one of the most popular and memorable campaigns ever. I was lucky enough to be part one that did, the “Whassup” campaign for Budweiser. "For real, though, what's up with everybody?" It never gets old, 'TRUE'. In the ad, the catchphrase is contagious: One man sits on a couch then receives a phone call. This isn't the first time Budweiser has come out with an ad that made us smile and also tear up a bit. See more ideas about budweiser commercial, budweiser, budweiser clydesdales. The ad features former NBA stars Chris Bosh and Dwyane Wade, WNBA star Candace Parker and DJ D-Nice all greeting one another on a Zoom-like video chat. ". Creating compelling content your customers will love. This is the version that includes the pizza delivery guy trying to buzz in to the building at the end, lol. The retooled campaign, from agencies David in Miami and MullenLowe, is meant to “introduce a new generation to the unforgettable catchphrase ‘Whassup,'” according to a spokeswoman. The original commercial, which aired in 1999 featured a group of friends "watching the game, having a Bud" and greeting each other by sticking out their tongues and yelling "whassup" … “Whassup” became a global phenomenon, popular even in countries where Bud isn’t sold. campaign first aired during Monday Night Football and quickly became a pop culture catchphrase. Below, find out why Budweiser's 'Wassup' campaign is his favorite marketing moment. "You guys staying safe?" The phrase itself is a cor ?” was a thing? It is all of our household smart electronic devices saying “Whassup” now. Wade’s wife, actress Gabrielle Union, then appears before they all begin a chorus of “whassup!”—just like the original ad that first aired in 1999 and became a pop-culture force. The ad, titled “Whassup?,” debuted on Monday Night Football in December 1999 and aired during Super Bowl XXXIV in 2000. So this is where the wassup in Scary Movie came from. 1:01 '75 Chevy Monza 2+2. Today's marketing moment was chosen by Bob Scarpelli, former chairman and chief creative officer at DDB Worldwide. "Just re-watching some games, having a Bud," says Bosh, referring to the fact that right now sports fans can only watch repeats of old games since all major and minor league sporting events have been canceled to help curb the spread of the coronavirus. Features providing insights into the marketing industries. Whassup? August Busch IV of Anheuser Busch said: “In our lifetimes, we’ll never see so much value created from a single idea.”. Providing great companies with the recognition they deserve. This ad may go down as being one of the most annoying, but it definitely is one of the most memorable and started a whole fad. Parodies showed up on the Internet, on TV shows and in movies. The year was 1999. For an optimal experience visit our site on another browser. We have the whole thing right here, plus the new commercial! Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Plus interview with the film's creator, Chuck Stone III (Drumline, Uncle Drew). This article is about: United States, Marketing Moments, Budweiser, Advertising, Marketing, Food & Drink. Check out the commercial below: Whassup Again In a world with so much smart technology, there are still people […] We encourage everyone to take a moment out from their day to check-in, and I look forward to connecting with people across the country while having a Bud and re-watching a game soon.”. Wade asks after his friend answers. And just last year Burger King and Budweiser partnered up to create a new version of the Wassup commercial. “Wassup Again” (Budweiser) — Like a lot people back in 1999, I found the Budweiser “Wassup?” ads pretty humorous. Budweiser just released a new version of its classic "whassup" commercial that's not only funny, but also serves as a genuinely touching public service announcement in the time of coronavirus. The first spot aired during Monday Night Football on December 20, 1999. The inspirational commercial showed real employees at the plant switch from canning beer to canning water, ... Wassup (1999) Bud Bowl I (1989) Dog Sitter (2011) Referee (2003) was an ad campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. It was a wild ride. The first spot aired during Monday Night Football, December 20, 1999. The first spot aired on December 20, 1999… The original commercial, which aired in 1999 featured a group of friends "watching the game, having a Bud" and greeting each other by sticking out their tongues and yelling "whassup" through the phone. Ross tried bringing it back during an episode of Friends. was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. The video had already developed a reputation in the independent film scene when a copy made its way to Vinny Warren, the associate creative director on … … It was based on the short film True by Charles Stone III in which a group of African-American men phone each other while watching sport, with the dialogue centre around yells of “whassup?. The original "whassup" commercial ran during a Monday Night Football game in December of 1999, and has been repeatedly used as a pop culture … The short film that inspired the classic Whazzup ?! Search 2,345 jobs in marketing, advertising, creative and media. (1999) 5 Best wassup commercials Launched in 1999, Budweiser's Whassup? The Bud "Wassup" commercial was actually first broadcasted on December 20, 1999. Now, Budweiser was compelled to bring back the commercial for today’s times as the country comes to grips with uncertain periods of isolation. The 60-second commercial was a hit with the 21- to 27-yearold demographic, but for the 2000 Super Bowl Anheuser-Busch chose the shorter and less risky ‘‘Girlfriend,’’ in which one of the ‘‘Whassup? Who remembers the famous Budweiser “Whassup” commercial? “In times like these, something as simple as a hello, or in this case ‘whassup,’ means a lot," Monica Rustgi, Budweiser's vice president of marketing said in a press release. Whassup? Budweiser has re-released its iconic 'Whassup' commercial over 20 years after it debuted — and this time, it has a quarantine twist. Video By Staff Writer-31 March 2016 20:48pm. ‘‘Whassup True’’ originally aired with little fanfare on sports programming in December 1999. The phrase itself is a slurred version of the phrase "What's up? With this PSA, Budweiser says it's trying to do more than just sell beer. I’ve always believed that one sure sign of a great idea is if it gets into popular culture. To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. After airing on Monday Night Football back in 1999, Anheuser-Busch Budweiser’s “Whassup” ad campaign exploded as a pop culture catchphrase. 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